For more than three decades, TWO MEN AND A TRUCK® has been raising the bar in the moving industry. The nation’s largest franchised moving concept has a long history of providing its franchisees and customers with the best possible support and service, fueling 91 months of consecutive growth and 75 months of continuous record-setting growth. TWO MEN AND A TRUCK® is continuing that strong momentum into the second half of 2017 after closing out the second quarter on an unrivaled high note, with year-over-year growth climbing by 12.31 percent.
It’s no surprise TWO MEN AND A TRUCK® has continued to experience success. With the brand completing one move every minute, TWO MEN AND A TRUCK®’s system of 2,900 trucks, 7,743 employees and 356 U.S. locations is consistently hard at work for its customers throughout the entire moving process. The brand’s franchisees and employees also operate 32 international franchises, with plans to expand into additional markets in the months ahead.
To continue breaking into new markets, TWO MEN AND A TRUCK® is thinking outside of the box. The brand officially rolled out a new franchise territory offering during the second quarter, the new Mini Market model. The program is designed to serve smaller territories with a population between 75,000 and 200,000, so that TWO MEN AND A TRUCK® can fully capitalize on its proven franchise system in all types of communities while also bridging the gap between larger territories to create more comprehensive state coverage. The company’s first two Mini Markets opened their doors for business in Montana this past April, ultimately helping TWO MEN AND A TRUCK® break into the state for the first time. The brand has successfully launched traditional and mini-market locations in four new states the last 12 months and is now represented in 42 U.S. states.
“Our new Mini Market option allows us to make our proven business model more accessible to entrepreneurial individuals and veterans in smaller territories. These markets are still completely viable and allow local communities everywhere to benefit from our premium moving services,” said CEO Jon Nobis. “The Mini Market model also offers franchise candidates who want to enter the system at a lower investment rate an entirely new option for joining our growing family and allows them to venture down a new path as TWO MEN AND A TRUCK® franchisees.”
In addition to its Mini Market model, TWO MEN AND A TRUCK® also expanded its highly anticipated solution to long-distance moving called Value Flex®. In May, the brand expanded the service to 16 hub cities to provide customers with an affordable long-distance moving option. The cost-saving solution offers a reduced price on long-distance moves by utilizing the service of a dedicated long-haul carrier to transport TWO MEN AND A TRUCK® containers between locations. From there, the brand’s local team makes the final delivery.
“We’ve always offered — and still do offer — an expedited moving service for customers relocating across state lines. However, this new model offers competitive pricing we did not have before as certain customers were not in need of time-sensitive, expedited service,” said Nobis. “The national launch of our Value Flex® service now provides our loyal customers who love using our services locally the ability to experience our top-notch customer service and quality-assurance at a more affordable price for a long-distance move.”
The launch of Value Flex® came at an ideal time — TWO MEN AND A TRUCK® experienced its busiest moving weekend of the year between Friday, June 23 and Sunday, June 25. While TWO MEN AND A TRUCK® locations typically average about 13 moves per weekend, the company experienced more than 5,500 moves across the U.S. over those three days, helping families get settled into their new homes. To further enhance that ability to help families throughout the moving process, the brand also surprised four lucky families with free moves as a way to show customer appreciation during the company’s busiest moving week.
But TWO MEN AND A TRUCK®’s customers aren’t the only ones being surprised by the brand. After TWO MEN AND A TRUCK®’s successful fifth annual Career Move Month in March — which resulted in 1,433 new hires — the company launched a Drive with Us Campaign in May to reward the best drivers in the brand’s system who consistently receive top remarks on referral cards. TWO MEN AND A TRUCK® is rewarding two top performers with gift cards for gas for an entire year, ultimately supporting its employees as they aim to provide the best possible moving services to customers across the country.
“We’re incredibly proud of our TWO MEN AND A TRUCK® family. Our success as a brand is ultimately due to the fact that we’ve established a frontline team who make it their top priority to exceed customers’ expectations,” said Nobis. “It’s rare for a franchise brand of our size to consistently experience growth, but that’s a trend that we’re not planning to abandon anytime soon. By continuing to welcome top tier franchisees into our system and expanding our moving services to reach both smaller markets and long-distance customers, we’re confident we’ll see increased success in the future with more territory coverage and additional service offerings.”