The leading moving franchise is capitalizing on its new business model to break into previously untapped markets like Montana, Wyoming, Idaho, Colorado, and New Mexico.
For TWO MEN AND A TRUCK®, innovation is nothing new. For more than 30 years, the brand has found new ways to raise the bar in the growing moving industry. That’s why it’s no surprise TWO MEN AND A TRUCK® is experiencing success with its latest enhancement to its franchise system: the new mini-market model.
TWO MEN AND A TRUCK® first introduced the mini-market model last year as a way to tap into previously underserved development markets. The brand’s franchise disclosure document (FDD) was limiting its expansion in smaller states like Montana, Wyoming, Idaho, Colorado, and New Mexico as it didn’t allow franchisees to serve smaller populations. But now, through the mini-market model, franchisees can sign on to develop the TWO MEN AND A TRUCK® brand in areas with a population between 75,000 and 200,000.
One franchisee who is gearing up to launch a mini-market territory in Montana next month is Eric Heslop. He’s no stranger to TWO MEN AND A TRUCK®—through his day job as a banker, Heslop has previous experience financing other TWO MEN AND A TRUCK® franchises. So, when he learned the brand was finally opening the door for expansion in smaller markets like Montana—where his family frequently visits—he enlisted his father and two brothers to help get the business off the ground.
“We always said that if we could uncover an opportunity to have a business in Montana, our favorite place, we’d jump at the chance. So when TWO MEN AND A TRUCK® introduced its new mini-market model, it almost seemed too good to be true,” Heslop said. “There’s so much room for the brand to grow in the Montana market. Even though it’s small, there are a lot of people in the area and not a lot of competition when it comes to local movers. That gives us the chance to become an integral business in the community, which is ultimately where we’re going to win.”
Being an active member in the community is a top priority for Heslop and his family. Having been customers of TWO MEN AND A TRUCK®, they understand the importance and personal connection that comes with every single move.
“I’ve personally used TWO MEN AND A TRUCK® as a customer, and what ultimately sets it apart is the customer service. Not only did our team do what they say they were going to do, they did it on time and on budget. It made moving—which is often filled with stress—an enjoyable experience,” said Heslop.
That positive customer experience is what continues to fuel TWO MEN AND A TRUCK® brand’s growth across the country. With more than 350 franchises across the country, it’s clear the brand’s concept has caught on among consumers and business owners alike. And, by adding the new mini-market model to its lineup, TWO MEN AND A TRUCK® anticipates even more growth in the year ahead.
“We’re really excited to see what the mini-market model has to offer once it’s officially up and running. This is taking the TWO MEN AND A TRUCK® story back to its roots and providing superior customer service to local communities. Similar to the Michigan’s Upper Peninsula franchise that was opened in 1990 by Brig and Fran Sorber,” said Noelle Burak, franchise development manager for TWO MEN AND A TRUCK®. “Our goal is to sign five mini-market deals in 2017.”
TWO MEN AND A TRUCK® plans to make those development goals a reality by continuing to build on its strong momentum. Backed by a supportive corporate team and growth potential, the brand offers entrepreneurs the opportunity to join a rapidly growing system. And, with startup costs for mini-markets ranging from $75,000 to $247,000, launching a mini-market location is incredibly affordable for prospective franchisees. Financial requirements for mini-market models are also less than traditional locations—prospective franchisees are required to have $75,000 in liquid assets and $150,000 in net worth compared to $150,000 and $350,000, respectively, for a full market area.
“We couldn’t be more excited to bring TWO MEN AND A TRUCK® to Montana. This is a great opportunity for us to grow the brand and expand West—we can really take advantage of the opportunities that are waiting for us as business owners in the market,” Heslop said. “Since we’ve never run a business before, we’re still learning as we’re going. But the TWO MEN AND A TRUCK® team has been there for us every step of the way so far, and we’re confident that this venture will be a success.”
To learn more about franchising opportunities through TWO MEN AND A TRUCK®’s mini market model, click here.